But here is the issue, for all the benefits of what I described above, LinkedIn data does leave out a pretty crucial aspect of what I describe as “Prospect Data”: contact information.
In addition, data on it’s own will rarely solve operational objectives of sales and marketing. The data needs to be flexible, easy to use in various platforms. The data empowers rather than solves.
LinkedIn Sales Navigator locks up it’s data, making it very difficult to use into your sales and marketing strategies. This has given rise to entire markets of “3rd party scrapers” which I write a full post on here.
The question sales & marketing leaders face who are creating or executing on their strategies is how to get the best prospect data out there. Best not only means accurate but usable.